Just as we do with most web development projects now, we’ve enhanced the Crispin website over time, following Growth-Driven Design. Their initial redesign was nice, but we’ve since had a designer’s fine eye make adjustments to make it prettier as well as keeping a consistent look throughout the site.
Over the course of 1 – 1.5 years, we’ve slowly heard their feedback, looked at analytics, and had a designer use all of that information to redesign a page or section one at a time. After the design phase, we come in and “widgetize” it, so it’s easy for the client to add pictures and text as well as choose what goes where creating pages dynamically.
