Corevist, a client of FatCat Strategies, uses their site mainly for fine-tuned lead generation – they have over 30 forms so it’s easier to track exactly how the lead was acquired.

Yes, creating something custom does take more work, but there are some major benefits, like more consistency, less repetition, ease of making changes on a global level, assuming certain things – for example, there are whole sections of the Corevist site that have a particular call-to-action banner, so instead of having the admin enter that on each page, we programmed that banner to populate automatically in the template.

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